900+
brands installed
85M+
compliant consent records
$190M
incremental revenue unlocked
72
five-star Shopify App Store reviews
How Dataships tests actually run
Two consent apps on one live store sounds impossible. It is three steps, and nothing is removed until you have the numbers.
01
Install Dataships alongside your current setup.
A 10 minute chat and a 5 minute install. No dev work, nothing removed yet.
02
We split your traffic and run both live.
Same store, same period, same shoppers. Every consent decision is recorded on both sides.
03
You keep whichever wins.
You see marketing consent rate, net-new contacts and incremental revenue for each side, then decide.
On incrementality: contacts that would have subscribed anyway are excluded from the incremental count. Both sides see the same shoppers, so anyone who opts in under either flow cancels out and only the difference is counted. Read the full methodology
Five things a checkout script cannot do
Your current soution is likely one consent checkbox at checkout. Dataships is the platform behind the checkbox, and that difference shows up in every row of the comparison below.
An engine, not an app block.
Every record and decision passes hundreds of compliance checks off-site before it reaches your marketing platform.
Compliance coverage that is actually complete.
Translations, consent memory, offer customization and compliance-enforced customization all ship today.
Reporting on landed revenue.
Dozens of metrics, plus actuals measured against forecast rather than estimates.
Optimization levers beyond region.
Multivariate testing, holdout groups, sequenced consent asks and per-surface language.
A team behind it.
35 people, 12 engineers, 4 in customer success, in-house legal specialists, SOC 2 Type II and errors and omissions insurance.
16 of 16, against 4 of 16
Sixteen product capabilities, scored from public product documentation and the Shopify App Store listings. The four Shoptin also covers sit at the top.
16/16
Dataships
4/16
Shoptin
Capability
Dataships
Shoptin
Consent collection points
Checkout collection
Marketing consent captured inside Shopify checkout.
Consent forms
Compliant sign-up forms outside checkout.
Thank you page collection
A second, compliant ask after purchase.
Marketing channels
Email consent
Email opt-in with the right language per market.
SMS consent
SMS opt-in with per-market consent rules.
WhatsApp consent
WhatsApp opt-in for markets where it converts.
Consent optimization
Simple A/B testing
Test one consent variation against another.
Multivariate testing and holdouts
Test several levers at once and measure against a holdout.
Consent memory
Remembers a shopper's decision across sessions and surfaces.
Translations
Consent shown in the shopper's own language.
Compliance-enforced customization
Change wording and offers without leaving the rules.
Compliance and support
Compliance decision engine
Hundreds of checks on every record, off-site.
Unified consent record
One timestamped record per shopper, audit-ready.
SOC 2 certification
Type II, independently audited.
Errors and omissions insurance
Cover behind the compliance commitment.
In-house compliance team
Certified privacy professionals on staff.
Capability comparison as of September 2026, based on each product's public documentation and Shopify App Store listing. Absence marked with a dash.
A shopper who opted out gets re-subscribed at their next checkout
Shoptin applies implied consent at checkout. A shopper who unsubscribed and then buys again is treated as a fresh opt-in and starts receiving email again, without ever opting back in. Observed on live Shoptin stores in September 2026.
Purchase made
Opt-in via implied consent
Contact
Opt out
The shopper unsubscribes
You've been unsubscribed
If you didn't mean to do this you can resubscribe below.
Purchase again
Implied consent shown again
Contact
Receiving emails again
Without ever opting back in
$50K
Maximum CAN-SPAM fine per violation
Re-subscribing a shopper who opted out breaks even the most lenient laws, including US CAN-SPAM.
It also annoys customers, and they spam-report you, which costs deliverability for the whole list.
Priced from $350 a month
Shoptin competes on one axis. Here is what that axis actually looks like.
Starter
1 market
$350/mo
billed annually
30,000 consent records / yr
~2,500 per month
10-min chat and 5-min install
- Consent optimization in 1 market
- 1 marketing channel
- Collection at checkout
- A/B testing, holdout group and Consent Insights
- Consent rules engine and audit-ready records
- Scaled (ticketed) support
Growth
Up to 3 markets
$700/mo
billed annually
144,000 consent records / yr
~12,000 per month
10-min chat and 5-min install
- Consent optimization in up to 3 markets
- 2 marketing channels
- Collection at checkout and consent forms
- Custom consent wording
- Consent rules engine and audit-ready records
- Pooled customer success team
Global
All markets
$1,200/mo
billed annually
300,000 consent records / yr
~25,000 per month
10-min chat and 5-min install
- Consent optimization in all markets
- Consent in every shopper's language
- 3 marketing channels and all collection points
- Advanced experimentation
- Consent rules engine and audit-ready records
- Dedicated customer success manager
Enterprise
All markets, custom volume
Custom
300,000+ consent records / yr
tailored to your volume
Tailored to your volume
- Everything in Global
- Custom consent-record volume
- On-demand access to certified privacy professionals
- Custom DPA, MSA, SLA and onboarding
- Consent rules engine and audit-ready records
- Dedicated CSM and privacy pros
Prices shown are per month, billed annually. Annual plans save 20% and can be cancelled at 6 months. Monthly billing is available for Shopify accounts.
You are never non-compliant: markets outside your plan default to compliance-first.
Optimization is what you buy, compliance is what you always get. Every market you sell into is covered by the consent rules engine, maintained by certified privacy professionals across 144+ jurisdictions, with audit-ready records throughout.
On a checkout script, a merchant can hand-pick a region configuration and put themselves out of compliance without knowing. On Dataships the rules engine decides, not a dropdown, so that failure is not possible.
Switching costs you nothing
If you are under contract with Shoptin, the contract is our problem for the length of the test, not yours.
01
Uninstall Shoptin, install Dataships.
A 10 minute chat and a 5 minute install. Five minutes, start to finish.
02
We price match or buy out your contract.
For three months while we test and measure. You lose nothing other than the five minutes it takes to install us.
03
We check in and agree the go-forward plan.
From the pricing above. We work with every merchant to keep pricing fair, transparent and mutually beneficial.
If you love it, stay.
We have won your trust the only way that counts, on measured results.
If you don't, we shake hands.
No value in paying for it? We part ways. No lock-in, no theatre.
Price match and contract buy-out available to Shoptin customers through the end of 2026.
What brands say after the test
“We've worked with Dataships for years. They have a great product, and their ongoing support and communication is top-notch.”
1st Phorm
“We didn't need to offer a discount or redesign anything. The new contacts started converting right away.”
waterdrop
“Our SMS list has grown substantially. The compliance-friendly capture actually converts, and we're collecting subscribers we know we are safe to market to.”
Numi Tea
Before you submit
Is the uplift genuinely incremental, or would those people have subscribed anyway?
It is measured, not estimated. In a head-to-head test both sides see the same shoppers over the same period, so anyone who would have subscribed under either flow shows up on both sides at the same rate and cancels out. The incremental count is the difference between the two sides, and contacts that would have subscribed anyway are excluded from it. Every record behind the number is timestamped, so you can audit it yourself. Read the full methodology
What happens to the consent records Shoptin already collected?
They stay in your marketing platform. Nothing is deleted and nothing is re-asked. Dataships records consent from install day forward, and every new record carries the exact language shown, the region rules applied and a timestamp, so audited records are easy to tell apart from the ones you inherited.
Do we need developer time?
No. A 10 minute chat and a 5 minute install. Dataships runs as an off-site engine connected to Shopify checkout. Nothing in your theme changes, and nothing is removed until you decide to keep the winner.
We only sell in the US. Does any of this apply to us?
Yes. The re-subscribe failure above is a CAN-SPAM issue, not a GDPR one. CAN-SPAM carries fines of up to $50K per violation, and emailing a shopper who opted out because their next checkout counted as a new opt-in is exactly that violation. US-only brands also ship to Canadian, UK and EU shoppers more often than they expect, and those orders carry those rules.
What exactly does the price match cover, and what happens after three months?
For Shoptin customers we match your current Shoptin contract, or buy it out, for three months while the test runs. After three months we check in with the numbers and agree the go-forward plan from the pricing above, starting at $350 a month. No automatic upgrade and no lock-in.
What if we sell into more markets than our plan covers?
You are never non-compliant. Markets outside your plan default to compliance-first: the consent rules engine still applies the right rules in every market you sell into, you just are not optimizing there yet. Optimization is what you buy, compliance is what you always get.
Can you show us the Shoptin issues on our own store?
Yes. Put your store URL in the form and we will walk through your current checkout consent flow on the call, region by region, before anything is installed.
Find out for free which one wins
A 10 minute chat and a 5 minute install. No lock-in. Keep whichever collects more consent.