Now live: Consent Memory

What's new?

Dataships can now recognize when a customer has previously consented to marketing and adjust the consent collection approach accordingly. This means we can show different consent variations based on whether someone is a first-time visitor, a returning customer who already opted in, or a customer who previously opted out.

How It Works

Consent Memory tracks three key customer states:

1. New customers — First-time visitors with no consent history
2. Already consented — Returning customers who previously opted into marketing
3. Previously opted out — Customers who explicitly declined consent or opted out of marketing

Based on which state a customer is in, Dataships automatically selects the optimal widget approach:

• For new customers: Standard regional consent optimization (implied consent in US, soft opt-in in UK, etc.)
• For already-consented customers: Does not show any consent or privacy language
• For opted-out customers: Standard regional consent optimization currently

For customers using this feature, these optimizations happen automatically by pulling in existing data stored in Dataships consent records.

What This Means for You

Better customer experience: Customers who already opted in aren't repeatedly asked for consent they already gave. This frees up real estate on your checkout.

Smarter engagement: Removes opt-out potential from customers that are already subscribed. This prevents unintentional opt-outs from driving your Marketing Consent Rate (MCR) down.

This is the first version of the feature. We plan to add many more nuanced optimizations that leverage existing customer consent status in the future. We will keep you updated as new feature enhancements release.

Availability

The option to add Consent Memory is available to all Dataships customers. Contact your customer success manager or email support@dataships.io.