Dataships Q2 2025 Retro: Expanding Integrations, Elevating Reporting, and Powering Global Growth

In Q1, we set a new standard for compliance by turning it into a measurable growth lever. Our focus was clear: empower brands to unlock incremental revenue through smarter consent collection, with a roadmap built around visibility, accountability, and outcomes.

Q2 built on that momentum. As brands scaled across new platforms and markets, we prioritized integrations, transparent reporting, and features that make compliance seamless. The result: Dataships is now more flexible, global, and tightly woven into modern brands' tools.

Here's how we delivered on those priorities:

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Focus #1: Yotpo Email Integration to Expand Platform Compatibility

As more teams adopt Dataships, the need for flexibility in activating opted-in audiences increases, especially for those running complex, multi-platform stacks. In Q1, we outlined our vision to abstract the integration layer and support more ESPs and SMS providers.

In Q2, we shipped the first phase: brands using Yotpo Email can now sync opted-in customers from checkout directly into Yotpo campaigns — fully automated, no dev work required. SMS support for Yotpo is in progress.

This is just the beginning. Our roadmap includes additional ESP and SMS integrations, making it easy for teams to activate audiences wherever they engage customers.

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Focus #2: New Dashboards and LTV Forecasting to Quantify Dataships' Impact

The modern SaaS evaluation process has evolved drastically over the past 5 years. Teams need a clear, defensible way to measure the impact of the tools they invest in. Building on the A/B testing and impact reporting from Q1, we've been actively piloting our new suite of dashboards in Q2.

These dashboards show:

• Lift in opt-in rate at checkout
• Additional opted-in customers acquired
• Attributed revenue tied to those signups

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We also introduced LTV forecasting, enabling teams to project the long-term value of their Dataships audiences, and we are reporting on the actual attainment against forecasts for every metric we measure. It's now easier to report on results, justify investment, and treat checkout opt-ins as a strategic lever for retention and revenue.

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Focus #3: Expanded Language Support Powering Global Growth

As Shopify Plus brands expand internationally, translation and localization become critical for compliance and user trust. Dataships' consent layer now supports 18 languages (Spanish, Croatian, Greek, Danish, Dutch, Finnish, French, German, Hungarian, Italian, Norwegian, Polish, Portuguese, Romanian, Slovak, Swedish, Czech, and Traditional Chinese).

Brands can deploy a single, dynamic consent layer that automatically adapts to a shopper's browser language — eliminating manual localization and regional workarounds. This unlocks higher opt-in rates and ensures compliance across more markets, with less operational overhead.

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Focus #4: AI-Enhanced Development for Faster Shipping Times

With more integrations and international features on the roadmap, speed is essential. In Q2, we rolled out internal AI tooling that automates routine development tasks — from test writing to documentation and early bug detection. This has accelerated our release cycles and kept teams focused on shipping value.

For customers, this means:

• Faster turnaround on integration requests
• Quicker fixes and iterations
• Shorter lead times on new features

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Focus #5: Growing the Team for Scale and Ecosystem Partnerships

To support our expanding customer base and deepen our integration strategy, we made two key hires:

• Satru Rahmat, Strategic Account Executive, is focused on guiding large DTC brands focused on guiding larger DTC brands through evaluation and onboarding, providing hands-on support as they scale with Dataships.
• Derek Booth is joining to lead our Partnerships function, where he will work to build mutually beneficial partnership programs across our many agency and tech partners in the ecosystem.

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Q2 by the Numbers

Q2 was our strongest quarter yet in sales and pipeline, with 30+ new brands implementing Dataships, including mindbodygreen, Laundry Sauce, Frost Buddy, Montana Knife Company, and 30+ more.

We also surpassed 12 million individual consent logs, a clear signal that Dataships is an essential part of the modern compliance and retention stack.

The takeaway: brands aren't just adopting Dataships for compliance. They're accelerating audience growth, proving ROI at checkout, and driving measurable retention and revenue.

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A Look Ahead at Q3: Closing the SMS Gap

In Q2, we expanded beyond Klaviyo with our first ESP and SMS integrations, starting with Yotpo. In Q3, we're building on that momentum with two major updates:

• Attentive SMS Integration: Many Dataships brands rely on Attentive for SMS. This launch will enable them to automatically sync opted-in users from checkout directly into Attentive campaigns — no dev work required. More ESP and SMS integrations are coming as we work toward full coverage of all major platforms.
• A/B Testing for SMS Opt-Ins: A/B testing is core to how we demonstrate value for email. In Q3, we're extending that capability to SMS. Brands will soon be able to compare consent experiences with detailed results for opt-in rate improvements, subscriber quality, and revenue projections tied specifically to SMS sign-ups.

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There's more to come!

Connect with our team to try Dataships for free today and learn more about what's next.