Now Live: Attentive SMS x Dataships Integration

Attentive customers know SMS drives massive revenue impact, but growing subscriber lists remains a massive challenge.

"Reply Y" flows at checkout convert <1% of visitors. Popups create front-end growth opportunities, but often come with costs like margin sacrifices or site experience interruptions. Most brands are stuck in a “choose 2 out of 3” situation between list growth velocity, compliance, and fair costs for opt-ins.

Meanwhile, SMS subscribers drive 2-5X higher repeat purchase rates than non-subscribers. It’s a channel everyone wants to index heavily on, but growing the list in the first place is structurally challenging.

We're excited to announce our integration with Attentive that transforms SMS subscriber acquisition. Now you can capture 6-13% SMS opt-in rates directly at checkout with seamless verification and automatic sync to your Attentive campaigns, allowing you to create more leverage in high-performing SMS channels with fewer downsides.

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Why Traditional SMS Collection Falls Short

Most SMS acquisition methods create friction that kills signup rates:

→ "Reply Y" flows: <1% conversion rates because customers must complete an opt-in step that’s disconnected from the actual purchase

→ Popup opt-ins: Highest opt-in rates currently, but often rely on incentives

→ Post-purchase forms: Low completion rates when customers are ready to leave after buying

TCPA and recent state-level lawsuits continue to make SMS consent difficult, and mistakes punitive. The complexity pushes most brands toward low-converting methods that feel legally safer.

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Checkout: Where SMS Collection Actually Works

Checkout creates the ideal conditions for SMS opt-in:

• ‍High engagement moment when customers are motivated to complete their transaction‍
• Clear value exchange since they're already providing information for their purchase‍
• Natural integration of consent collection without disrupting the buying experience‍
• On-site verification that doesn't force customers to leave your domain

Our integration turns this opportunity into systematic subscriber growth.

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How Dataships + Attentive Works

Instead of hoping customers complete their "Reply Y" verification, we handle SMS opt-in directly in checkout:

Step 1: Customer opts into SMS using a clear checkbox during checkout

Step 2: Verification code sent instantly to their phone while they complete their purchase

Step 3: Customer enters code at checkout to verify SMS and complete transaction simultaneously

Step 4: Verified subscribers sync to Attentive with complete consent documentation and source attribution

Every opt-in includes timestamped consent records, proper verification confirmation, and compliance status automatically logged for your records.

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The Revenue Impact: 10-30X Higher SMS Signup Rates

Benchmarks across our merchant base show traditional "Reply Y" flows converting <1% while Dataships checkout SMS collection drives 6-13% opt-in rates. This delivers 10-30X more verified, campaign-ready SMS subscribers.

Examples from Dataships customers:

→ IQBAR: Doubled SMS subscriber acquisition in two weeks compared to previous 12 months

→ Denver Modern: Seeing 12% SMS opt-in rates at checkout vs 0.8% with previous methods

→ Average across customer base: Increased checkout opt-in from 0.8% to 6.6%

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Seamless Attentive Integration

Zero disruption to your existing SMS strategy. Subscribers flow directly into your Attentive account with proper verification status, custom properties automatically populated with compliance status, source attribution, and marketable tags, and you can integrate immediately into existing campaigns, journeys, and automation flows without rebuilding anything.

Enhanced targeting capabilities include checkout subscribers segment for retention-focused messaging, high-intent purchase behavior data flowing through from the transaction, and verified compliance status enabling confident campaign scaling.

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Implementation: 5 Minutes to SMS Growth

Setup process requires installing Dataships from Shopify App Store, connecting your Attentive account in integration settings, configuring SMS consent preferences for your markets, and launching a free A/B test to validate performance.

We provide complimentary A/B testing showing exact opt-in rate improvements, subscriber quality metrics, and projected revenue impact before any commitment.

Requirements include Shopify Plus (needs checkout extensibility), active Attentive SMS account, and signing the Dataships partnership agreement.

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The Compliance Advantage

Beyond higher conversion rates, checkout SMS collection provides proper consent documentation with automated compliance management across US markets, complete audit trails for verification records, and built-in opt-out processing that handles varied unsubscribe requests.

This approach scales confidently as SMS regulations continue evolving.

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About the Companies

Dataships helps Shopify Plus merchants unlock revenue by converting more checkout visitors into compliant, high-value email and SMS subscribers. Our Dynamic Consent technology has driven over $600M in incremental revenue for 500+ brands while ensuring complete TCPA and GDPR compliance across global markets.

Attentive is the leading conversational commerce platform, helping thousands of brands accelerate growth through SMS and email marketing. Attentive's AI-powered platform delivers personalized mobile messaging, with customers seeing an average of 18.5% of total online revenue attributed to SMS marketing.

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The Strategic Shift: From Compliance Risk to Competitive Advantage

The Dataships + Attentive integration fundamentally changes how brands approach SMS subscriber acquisition. Instead of choosing between growth and compliance, you get both.

This isn't just about bigger lists. It's about building the right lists with legal certainty.

In a landscape where TCPA enforcement is intensifying and penalties are escalating, compliant checkout SMS collection becomes a sustainable competitive advantage. Your competitors are still struggling with <1% "Reply Y" conversion rates while you're capturing 10X more subscribers with bulletproof legal protection.

Ready to transform your SMS subscriber growth while eliminating TCPA risk? Schedule a demo to explore the integration and start your free A/B test today.

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