Now live: Yotpo Email & SMS x Dataships Integration

Yotpo merchants know the power of retention marketing. But most are missing out on a massive list growth opportunity: checkout.

While brands implement every strategy in the book to grow lists (popups, identity resolution, etc), the moment when customers are most engaged and where brands have the most privacy leverage to secure opt-ins, gets overlooked.

We're excited to announce our new integration with Yotpo, bringing Dynamic Consent collection directly to checkout for merchants using Yotpo Email & SMS. Now you can capture upwards of 40% more email (and soon... SMS) subscribers at checkout—all while staying compliant across every market you sell in.

How It Works

Dataships replaces Shopify's default consent boxes with our Dynamic Consent widget. Based on where your customer is shopping from, we automatically show the optimal consent configuration to drive opt-in rates while keeping you compliant.

When customers visit checkout:

→ Customer sees location-optimized consent options based on IP and billing address
→ Subscribed profiles automatically sync to dedicated lists in your Yotpo account
→ Enhanced properties flow through: compliance status, source attribution, marketable tags

You get more of your customers opted into marketing without having to give up margin on discounts or compromise on compliance.

Why This Integration Matters

Purchasers are a brand's highest-value subscribers. Across our merchant portfolio, marketing subscribers are 2.5X more likely to repurchase from a brand than non-subscribers. They outperform discount-driven opt-ins because they've already proven purchase intent and brand affinity.

Unified customer profiles drive better results. If you're using other Yotpo products like Reviews or Loyalty, all customer data points live under one roof. Your Dataships subscribers integrate seamlessly into this unified profile, enabling more personalized retention strategies.

Compliance becomes competitive advantage. Privacy regulations are tightening globally. Dynamic Consent automatically adjusts to GDPR, TCPA, and other regional requirements, so you can scale in your markets (local or international) without compliance concerns.

Integration requires zero friction. The setup requires no code changes and plugs directly into your existing Yotpo flows and campaigns. Start targeting these high-value subscribers immediately without rebuilding your retention strategy.

Getting Started

Setting up the integration takes about 5 minutes:

→ Install Dataships from the Shopify App Store
→ Connect your Yotpo account in our integration settings
→ Configure consent preferences for your target markets
→ Launch a free A/B test to validate performance

We offer complimentary A/B testing for all new integrations. Our team provides detailed performance data: opt-in rate improvements, subscriber quality metrics, and projected revenue impact.

Targeting your new subscribers: Once contacts start flowing, create a segment in Yotpo using "Part of a list" filter for your Dataships list, combined with "Email Consent Status = Subscribed" to target verified, marketable contacts. These subscribers work best in retention-focused campaigns rather than discount-driven messaging, since they've already demonstrated purchase intent.

About Dataships

Dataships helps Shopify Plus merchants unlock revenue by converting more checkout visitors into high-value email and SMS subscribers. Our Dynamic Consent technology has driven over $600M in incremental revenue for 500+ brands, delivering average opt-in rate improvements of 40% while ensuring complete compliance across global markets.

Founded on the principle that compliance and growth aren't mutually exclusive, Dataships enables brands to build larger, more engaged subscriber lists without sacrificing legal protection or customer experience.

About Yotpo

Yotpo is the leading eCommerce marketing platform, helping thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob Evans Farms, and Steve Madden accelerate direct-to-consumer growth. Yotpo's single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more, empowering brands to create smarter, higher-converting experiences that spark and sustain customer relationships.

Ready to Transform Your Checkout?

The Dataships + Yotpo integration shifts how brands think about subscriber acquisition. Instead of chasing discount-dependent tactics, capture subscribers when they're most engaged and ready to hear from you.

Ready to see how Dynamic Consent transforms your checkout experience? Schedule a demo to explore the integration and start your free A/B test today.

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