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Ecommerce platforms
Commerce platform for direct-to-consumer brands at every scale.
The commerce platform behind a large share of direct-to-consumer brands, from first sale through to enterprise scale. Shopify Plus adds the checkout customisation, multi-market storefronts and API access larger brands need, including the checkout extensibility that governs what can be shown at the point of purchase.
Enterprise commerce platform for large, multi-market retailers.
Salesforce's enterprise commerce platform, used by large retailers running complex multi-brand, multi-market operations. Built for businesses with heavy catalogue, localisation and integration requirements, and typically run by in-house or agency development teams rather than configured by marketers.
Marketing platforms
Email, SMS, and WhatsApp marketing built for ecommerce.
The email and SMS platform most ecommerce brands build their retention programme on. Klaviyo pairs a customer data platform with campaign and flow automation, so segmentation runs off order and behavioural data rather than static lists. Its ecommerce-native data model is why it dominates the Shopify ecosystem.
Conversational marketing for consumer brands.
A conversational marketing platform built around SMS, used by consumer brands running high-volume text programmes. Attentive focuses on subscriber acquisition, two-way messaging and campaign orchestration, with particular attention to US texting regulation.
Cross-channel customer engagement for lifecycle marketing teams.
A cross-channel engagement platform spanning email, SMS, push, in-app and web messaging. Braze is built for lifecycle teams running coordinated journeys across multiple surfaces, and is common at larger brands with in-house engineering support.
Ecommerce marketing automation across email and SMS.
A marketing automation platform built for retail and ecommerce, covering email, SMS and on-site messaging. Listrak is known for its retail-specific data model and predictive features, with a strong footprint among established US retailers.
SMS marketing built for Shopify brands.
An SMS marketing platform built specifically for Shopify brands. Postscript focuses on subscriber growth, automated flows and conversational selling over text, with native integration into the Shopify data model.
Customer data and marketing platform for retail.
A customer data and marketing platform built specifically for retail and ecommerce. Ometria unifies customer data and uses it to drive email, SMS and other channels, with a strong presence among UK and European retailers.
Email and SMS marketing for growing ecommerce brands.
An email and SMS marketing platform aimed at growing ecommerce brands. Omnisend bundles automation, segmentation and campaign tools into a package designed to be run by small teams without dedicated marketing operations support.
Enterprise marketing automation for global brands.
Salesforce's enterprise marketing automation suite, used by global brands running complex, highly segmented programmes across email, SMS, push and advertising. Typically deployed alongside the wider Salesforce ecosystem and managed by dedicated marketing operations teams.
Omnichannel customer engagement, part of SAP.
An omnichannel customer engagement platform, now part of SAP. Emarsys combines customer data, personalisation and campaign execution across email, SMS, web and app, and is typically deployed by larger retail and consumer brands.
Email-first marketing automation, widely used across UK and Europe.
An email-first marketing automation platform with strong adoption across UK and European ecommerce. Dotdigital covers email, SMS and other channels, and is commonly paired with Shopify, Magento and BigCommerce storefronts.
We’re always adding more on request.
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