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Optimize

Push your opt-in rates to new heights

Get the best opt-in rates achievable anywhere with a suite of optimization tools that keep you testing, learning, and growing.

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Consent variants ranked by acceptance rate: Email Opt-Out v1, the winner, at 95.0%Consent variants ranked by acceptance rate: Email Opt-Out v1, the winner, at 95.0%
Powering direct marketing consent for leading consumer brands
Travelpro
Darn Tough
Byrna
Alpinestars
Travelpro
Darn Tough
Byrna
Alpinestars
900+
A/B tests run
95%
Consent rates reached
$65K
Average monthly incremental LTV unlocked

Get your best opt-in rates yet

Test and ship hundreds of consent configurations to keep finding the next point of growth, and a better experience for the shopper.

Regional consent

Get the best opt-in rates everywhere you sell

Strike the balance between compliance and growth to get the highest baseline opt-in rate possible in every market.

Regional consent: US and Canada selected with CCPA, CAN-SPAM and TCPA rules, the consent wording shown at checkout, and a subscribed shopper worth $89 next to an unsubscribed one worth $39Regional consent: US and Canada selected with CCPA, CAN-SPAM and TCPA rules, the consent wording shown at checkout, and a subscribed shopper worth $89 next to an unsubscribed one worth $39
Text variations

Push opt-in rates even higher than regional baselines

Choose from a library of top-performing consent language across every brand on Dataships. Test and ship what works for yours.

Consent language library: the default opt-out checkbox and the Email Opt-Out v1 variant, each approved and in rotationConsent language library: the default opt-out checkbox and the Email Opt-Out v1 variant, each approved and in rotation
Consent memory

Fine-tune collection against consent status

Dataships reads each shopper’s marketable status before the ask. Sequence the next channel, win back an opt-out, or show nothing at all and keep them focused on the task at hand.

Contact
Email
maeve.oconnell@icloud.com
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No repeat asks. Opt-ins stay protected.
Email: subscribed since March 2026
Custom wording

Make your own bets and keep experiences on-brand.

Write your own language to promote a drop, lead with a benefit, or match brand voice exactly. Then test it like anything else.

Authoring a custom consent variant: name, channel, consent type, language tabs, placeholders and the shopper-facing textAuthoring a custom consent variant: name, channel, consent type, language tabs, placeholders and the shopper-facing text
A/B & multivariate testing

Prove lift before rolling changes wide

Test one change or hundreds of combinations against a live control. Set traffic percentages per variant and roll out winners.

Traffic allocation across four consent variants: 40% to the default, 20% to each test variantTraffic allocation across four consent variants: 40% to the default, 20% to each test variant
Self-optimizing consent

Put testing and growth on autopilot

Let the platform run variations for you. It tests language at volume, keeps what wins, and never touches the compliance rules underneath.

Variant results ranked by acceptance rate with 95% confidence intervals; Email Opt-Out v1 is the winner at 95.0%Variant results ranked by acceptance rate with 95% confidence intervals; Email Opt-Out v1 is the winner at 95.0%

“Dataships came in and boosted our opt-in rates to nearly 100%. That massive, immediate lift is exactly what we were looking for.”

Adam Hutton
Senior Manager, Global Ecommerce & Marketplaces, Benchmade
97%
email opt-in rate, up from 60% control
12%
SMS opt-in rate, up from 4% control
$162K
incremental LTV unlocked monthly
Read the Benchmade story →

Find out what you’re leaving on the table.Start with a test.

Run Dataships against your existing setup. See the impact in your own numbers.

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Schedule your test →
Ten minute setup · No dev · No disruption