How Denver Modern drove $2M+ in repeat purchases with Dataships

Building a compliant list without sacrificing customer experience

Denver Modern's Meta campaigns were delivering — consistently bringing in customers with average order values in the thousands. To maximize their spend, the team focused on turning buyers into loyal, repeat customers through marketing opt-ins.

"With how much we invest in acquisition, every subscriber has to count," said Lauren Costanza, Email Marketing Manager at Denver Modern.

Initially, they relied on the Shopify default email checkbox after checkout, but it didn't adapt to regional privacy laws or store records of consent. Others services promised fast list growth, but the resulting opt-ins weren't meaningfully engaged.

SMS consent was even trickier. State-by-state regulations made a one-size-fits-all approach risky, but adding the necessary extra steps at checkout could hurt conversions.

That's when the team discovered Dataships. Their automated consent collection works seamlessly in the background without disrupting the checkout experience. For a high-AOV brand like Denver Modern, this invisible infrastructure was exactly what they needed.

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"We needed a compliant list of healthy leads that were actually interested in what we had to offer, but knew compliance is different state by state and the rules are always changing."

Transforming checkout into a pipeline for loyal, high-value customers

The start of the partnership aligned with Black Friday, a major sales moment for Denver Modern. It was the ideal time to launch their new email strategy and capture first-time holiday shoppers.

With Dataships' hands-on support, Denver Modern installed their dynamic consent widget to replace Shopify's default email opt-in. The widget automatically adjusts consent language based on each shopper's location and privacy laws, and provides reliable, auditable records of subscriber consent.

"Changing things in the back end of a Shopify store can be scary, so it was nice to be walked through the process and know it was all set up properly," notes Lauren.

After email consent was live, Denver Modern added Dataships' SMS consent setup ahead of key retail events like President's Day and Memorial Day. Email and SMS consent were captured in a single step, and new subscribers flowed directly into Klaviyo with all opt-in data synced.

The results were immediate: 10,000 marketable contacts after implementation — 6,400 of them entirely net-new. These opt-ins proved to be higher quality, too. Compared to pop-ups, Dataships-enabled subscribers opened more emails, clicked more often, and were more likely to buy again — a difference Lauren could see clearly in their Klaviyo dashboard. From this group alone, 771 customers placed repeat orders, generating over $2 million in revenue.

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"Dataships lets us collect both email and SMS at checkout in a way that is compliant and clean. It has become part of the checkout flow, and we know we can trust the data."

$31.5K in incremental monthly revenue from high-quality opt-ins

Since implementing Dataships, Denver Modern has seen measurable uplift in revenue as well as list quantity and quality.

• 29% uplift in email marketing consent, from 72% to 93%
• 33.3X increase in SMS opt-ins at checkout, from .36% to 12%
• $264 incremental CLV gain per email subscriber

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To take it a step further, Dataships used Denver Modern's Shopify data to forecast that consent-enabled subscribers will generate $31,548 in incremental revenue every month for the next 12 months… and if Denver Modern continues to use Dataships, that cycle will just begin anew for the following year.

For Lauren, Dataships' automated compliance gives her the confidence to focus on email and SMS strategy, knowing every new subscriber has properly consented. The Denver Modern team now goes into every retail moment with a compliant, high-performing list that's ready to grow.

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"When the results came in, it wasn't just that the list was growing — the leads were working. Seeing the data made it clear: Dataships was absolutely worth it."