Now live: Ometria x Dataships Integration
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What's new?
Dataships now integrates directly with Ometria, the customer data and experience platform built for commerce, which combines an enterprise-grade CDP with cross-channel marketing execution. Brands using Ometria to power seamless customer experiences across every channel can now connect Dataships at checkout to bring compliant, verified consent into the heart of their customer data platform.
Every email subscriber captured through Dataships at checkout flows directly into Ometria with a full compliance record attached. Consent status, disclosure text, timestamp, and region-specific verification are all passed through automatically, giving your Ometria audiences the audit trail they need to market confidently across every channel.
For retail brands running campaigns across email, ads, and beyond, this closes the loop between consent collection and campaign execution.
How it works
The Dataships x Ometria integration does two things:
1. Compliant Subscriber Sync: Every opt-in compliantly captured by Dataships at checkout is pushed to Ometria in real-time. Each subscriber arrives with full consent documentation: what disclosure was shown, what action was taken, and which regional compliance standard applies. Your Ometria segments are built on consented, verified data from day one.
2. Consent Status as a Data Signal: Consent data from Dataships flows into Ometria as a customer attribute, making it immediately available for segmentation, personalisation, and journey logic. Marketers can filter audiences by consent source, channel, and compliance status, and build campaigns with confidence that every contact is legally marketable.
The integration covers email, with region-specific consent rules handled automatically. GDPR markets and double opt-in requirements for Germany and Austria are all managed by Dataships before data reaches Ometria.
Consent Memory, extended
Where this becomes particularly powerful is the connection to Consent Memory.
When a customer has already opted in through a Dataships-connected checkout and later returns to buy again, Dataships recognises them and dynamically optimises their experience while removing any risk of an already-subscribed customer accidentally opting out.
Brands using both features together see fewer unintentional opt-outs from repeat customers, directly protecting their Marketing Consent Rate (MCR) and keeping hard-won Ometria audiences intact.
Clean data into Ometria: Every subscriber arrives with timestamped consent records and compliance status, so your Ometria customer profiles reflect reality, not assumptions.
Every touchpoint covered: Whether a customer comes through checkout, a sign-up form, or a re-engagement flow, Dataships ensures the same compliance standard applies before any data enters Ometria.
Higher MCR, protected audiences: Consent Memory eliminates the risk of already-subscribed customers opting out at checkout, keeping your most valuable Ometria segments growing rather than shrinking.
How It Works
Dataships replaces Shopify's default consent box with our Dynamic Consent widget. Based on where your customer is shopping from, we automatically show the optimal consent configuration to drive opt-in rates while keeping you compliant with local requirements.
When customers reach checkout:
→ Customer sees location-optimised consent options based on IP and billing address
→ Verified subscribers automatically sync to Ometria with full consent documentation
→ Enhanced properties flow through: compliance status, source attribution, consent timestamp, and marketable tags
Your Ometria segments are built on consented, verified data from day one, with the audit trail to prove it.
Getting Started
This integration is available now. Contact your account manager or book a demo to get set up. The connection takes minutes to configure, and Dataships will automatically begin syncing compliant subscribers to your Ometria account from your next checkout session.
Existing Dataships customer and interested in using Ometria? Please reach out to your account manager for more information.
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