How Loop Earplugs Turned Global Compliance Into a Growth Engine

Scaling globally without leaving revenue behind

Loop's international expansion was driving impressive order volumes, but their consent strategy couldn't keep pace with the complexity. Operating across multiple Shopify stores meant navigating a patchwork of privacy regulations — GDPR in Europe, CCPA in California, TCPA for SMS in the states, and varying requirements across Asia-Pacific markets.

The default Shopify consent checkbox treated every customer the same, regardless of location. For a global brand, this one-size-fits-all approach meant losing subscribers at scale, particularly in high-regulation markets like Europe where explicit consent is required. Meanwhile, markets with more flexible rules like the USA and Canada were missing growth potential.

"We knew that subscribers were more likely to repurchase at higher order values. Every checkout without consent was revenue left on the table."

For a brand that had set ambitious database growth OKRs, the status quo wasn't sustainable. Loop already excelled at acquisition — the real challenge was converting one-time buyers into repeat customers. Email and SMS are the primary drivers of that retention, but without compliant consent capture, those channels couldn't reach their full potential.

Beyond opt-in rates, Loop faced operational friction. Managing compliance manually across regions consumed valuable time from both the marketing and legal teams. With new markets on the roadmap, they needed a solution that could scale without adding complexity.

SMS brought its own challenges. Post-purchase opt-in flows created friction that caused the vast majority of customers to drop off before completing their subscription. Loop understood the value of SMS subscribers. They consistently delivered higher lifetime value, but capturing them at scale was difficult with existing tools.

Consent infrastructure that enables global compliant growth

Loop implemented Dataships to replace their prior consent approach with intelligent, location-aware opt-in flows. The dynamic consent widget automatically adjusts language, presentation, and legal compliance based on each shopper's location — delivering the optimal experience without manual configuration.

"Dataships was incredibly easy to set up — it just fit into our flow," says Brina.

Within 48 hours of launching an A/B test, the impact was clear: consent rates rose 62% in Europe and 25% in the US. At Loop’s order volumes, that translates to thousands of new, compliant subscribers flowing into lifecycle programs daily. For a brand processing a substantial amount of orders every month, those percentage gains translated into thousands of new, compliant subscribers flowing into Klaviyo daily.

Beyond capture, Loop operationalized compliance end-to-end: full localization and translation, audit-ready records for every opt-in, and automated data flows—freeing marketers and legal partners to focus on growth, not administration. 

For SMS, Loop now uses Easy Opt-In — a verification method that sends the code instantly at checkout rather than requiring post-purchase action. The result: a 10x improvement in SMS opt-in rates, driving a significant increase in incremental SMS subscribers flowing in monthly. And with each subscriber driving higher lifetime value than they would without the subscription, the impact scaled rapidly.

"We wanted to make sure we were closely observing unsubscribe rates and spam complaints as we moved to softer opt-in methods. Dataships gave us the visibility and control to optimize for growth without risking deliverability issues."

Thousands of new subscribers monthly, captured compliantly at scale

By automating compliance and optimizing consent flows, Loop transformed checkout from a conversion endpoint into a retention engine.

• Consent rates increased dramatically across all markets
• Thousands of incremental marketing subscribers unlocked monthly
• SMS opt-in performance at checkout improved by 10x
• Measurable lifts in projected customer lifetime value

Loop now captures substantially more marketing subscribers at checkout with every purchase — compliantly, automatically, and without adding friction to the experience. Those subscribers flow directly into retention campaigns that drive repeat purchases, turning one-time buyers into long-term customers.

The impact extends beyond revenue. With compliance fully automated, Loop's marketing and legal teams have reclaimed time previously spent on manual audits and regional configuration. As they expand into new markets, Dataships will handle localization and regulatory adaptation automatically.

"The A/B test made the ROI undeniable," says Brina. "Within 48 hours, we saw the lift. Now it's just working in the background, growing our list every single day."

Looking ahead, Loop plans to expand SMS coverage to European markets, unlocking even more high-value subscribers. With Dataships handling the complexity, they can focus on what they do best: building products people love and marketing them intelligently.

"Database growth was already part of our strategy, but Dataships helped us unlock the potential of database growth through checkout in a scalable way. Now we're capturing the audience we were always meant to have — and the revenue proves it."

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