How EBOOST Tripled Email Opt-In Rates with Dataships

Converting First-Time Buyers Into Long-Term Customers

EBOOST is on a mission to create clean, effective energy products. Their high-performance energy drinks, pre-workouts, and mix packets stand out for their all-natural ingredients and focus on consumers' health and well-being.

Confident in the appeal of their products, EBOOST rolled out a "cans in hands" acquisition strategy. And it paid off. Their free ("just pay shipping") starter kits with energy drinks and samples brought more than 50,000 new customers into their brand ecosystem.

But this approach came with high upfront costs. "Initially, there wasn't a direct ROI with getting that customer attention," Domenick Scherpf, Director of E-Commerce, explains. "We just wanted to get people to try the product."

Domenick knew the key to long-term success was converting first-timers into loyal customers to improve ROAS, avoid expensive reacquisition cycles, and build ongoing relationships through owned channels.

Their "free plus shipping" model brought customers to their checkout page. But in that critical moment, the standard Shopify consent box introduced friction. Some customers overlooked it, while others took the opportunity to opt-out of marketing. "Sometimes it's not even a conscious decision, it's more about the way something is presented," Domenick explains.

Domenick also recognized that list growth alone wasn't enough. They'd need richer customer data to personalize communication and deliver relevant offers to each segment.

Like many brands, EBOOST hadn’t realized there were options beyond Shopify's default consent tools — until Dataships reached out. That conversation opened the door to a new, more effective approach to consent collection; one that wouldn't add complexity to their day-to-day operations. That was the combination that won Domenick over.

"We spend heavily on customer acquisition, knowing we'll lose a little bit of money upfront. The real payoff comes from building a loyal following, because that's how we profitably re-engage and grow our community. Retention is really important for our business."

Dynamic Consent Turns Brand Awareness Into Profitable Retention

Immediately, Dataships replaced EBOOST's default Shopify consent flow with a dynamic consent widget built directly into checkout. Instead of a decision point that causes marketing dropoff, customers now see a frictionless mechanism that keeps EBOOST growing and compliant on the backend. The result is a smoother, more natural opt-in experience that earns trust without interrupting conversion.

"Dataships makes the whole process user-friendly so that consenting feels natural to customers," Domenick highlights.

For EBOOST, this "drastic increase" in opt-ins collected at checkout transforms subscriber growth into a primary driver of growth and revenue. Bringing more customers into their owned channels enables ongoing, high-value relationships, leading to more repeat purchases and stronger customer lifetime value.

Crucially, Dataships captures rich zero- and first-party data at checkout while keeping every subscriber fully compliant. With this robust, trustworthy dataset, EBOOST segments its audience by shopping journey so every campaign supports stronger retention and grows their community.

Beyond conversion, Dataships provides peace of mind, creating an audit-ready consent record for every subscriber, ensuring compliance while supporting scalable list growth.

"We treat customer consent and privacy the same way we create our products, by investing in the highest-quality service providers and always putting our customers first. That's why working with Dataships just made sense for us."

A 92% Email Signup Rate Fuels Long-Term Profitability and Growth

By integrating Dataships, EBOOST transforms compliant list growth into an engine for business impact. With checkout now effortlessly fueling a surge of high-quality subscribers, EBOOST unlocks deeper engagement and repeat purchases — putting sustainable growth within reach.

The results tell the story:

• 3x increase in email opt-in rate
• 30% increase in AOV
• 440 new subscribers captured monthly

Domenick and the EBOOST team feel confident that Dataships will keep them compliant and ahead of industry trends in their complex, ever-evolving landscape. Looking forward, the team is eager for Dataships to launch an SMS integration for Postscript, opening up even more opportunities to engage subscribers once it becomes available.

"Return on marketing spend is one of our north star metrics. Dataships helps us maintain a positive return, so scaling acquisition doesn't compromise long-term value."