With Dataships' Braze integration, brands can grow their email lists with properly consented subscribers, maintain clean data hygiene, and eliminate compliance risk. Braze powers some of the most sophisticated lifecycle programs in commerce, and Dataships makes sure the audiences feeding them are fully consented.

Avoid stale subscriber data, accidental re-subscriptions, and compliance gaps. By connecting the two platforms, Dataships automatically syncs email consent status onto your Braze customer profiles and keeps it current as shoppers opt in or out. Braze holds consent at the profile level, so there are no lists to build or maintain.

Your original consent dates come across with every profile, so you can still segment on them from day one.

You get more opt-ins, higher deliverability, better engagement rates, and legal protection for every contact in your database.