iClothing's story

iClothing uses Dataships to build trust with customers

With Abbas Bari, Founder

iClothing uses Dataships to build trust with customers


iClothing is a direct to consumer e-commerce brand offering the latest high street woman's fashion for less.



Dublin, Ireland



In e-commerce, establishing trust is the cornerstone to building long term relationships with customers.

Customer satisfaction is key in e-commerce and results in returning users, lowering the amount the company needs to spend to acquire new customers. The team at iClothing identified that nurturing customer relationships was a crucial business goal.

Upon surveying customers, they found that customers cared deeply about what data iClothing held on them and how they were using is. Therefore iClothing enlisted Dataships to help the team build a transparent, best in class Privacy Centre.

Through this Privacy Centre, users can now view all the policies and practices of the company as well as viewing, amending and deleting the personal data that the company holds on them.

Following this, iClothing has seen their user NPS score increase and has seen more than a 50% increase in the Lifetime Value of their customers.

“Building trust with our customers is of utmost importance for us and leads to happier customers and increased lifetime value”
Abbas Bari
Abbas Bari

'Customers are at the centre of all our thinking at iClothing and so is their data. We wanted to work with Dataships as no other solution offers such rich tools for our customers to use allowing them to visualize and amend their data in real time. It's win-win for us too as we then have the most up to date customer data to contact them with.

We believe that by offering our customers the ability to amend and access their personal data we are not only improving our own admin time & efficiency but we are also creating better data relationships with our users which pays off in the long run.'

IClothing Privacy Centre


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