iClothing uses Dataships to build trust with customers
With Abbas Bari, Founder
iClothing is a direct to consumer e-commerce brand offering the latest high street woman's fashion for less.
In e-commerce, establishing trust is the cornerstone to building long term relationships with customers.
Customer satisfaction is key in e-commerce and results in returning users, lowering the amount the company needs to spend to acquire new customers. The team at iClothing identified that nurturing customer relationships was a crucial business goal.
Upon surveying customers, they found that customers cared deeply about what data iClothing held on them and how they were using is. Therefore iClothing enlisted Dataships to help the team build a transparent, best in class Privacy Centre.
Through this Privacy Centre, users can now view all the policies and practices of the company as well as viewing, amending and deleting the personal data that the company holds on them.
Following this, iClothing has seen their user NPS score increase and has seen more than a 50% increase in the Lifetime Value of their customers.